If you’ve ever made a friend or had a romantic relationship, then you know that the relationship requires nurturing.
The same thing applies to the business contacts and connections that you make, but unlike the contact with partners and friends, it usually takes a bit more of an effort to stay connected to more professional contacts.
It is, however the same idea.
When you are building a relationship with a friend or potential romantic partner you share about yourself and find out about them, you have shared language and experiences that help to deepen your connection and relationship, and over time the more that you share and connect the more that you develop that relationship.
Sometimes that’s through making phone calls or sending texts, perhaps it’s through emails or meetings (dates if you’re looking for a partner!) Or all of these!
The key part is to communicate and engage with the people you want to stay in touch with.
Of course, over time not all relationships will develop into something productive. Whether that’s a friendship, a partnership or a customer, but you cannot skimp on the time and effort it takes to grow the relationship and connection.
Kind of like the time it takes for plants to grow! Sometimes weeds can grow with the flowers, unless you weed them out as they grow (and it’s a good idea to do that)!
How you do that is through prioritising finding out what the people you want to stay in touch with need and finding ways to give that to them, whether that’s staying in touch via your mutual love of bad jokes or sharing an experience in your life or article they might find useful.
Relationships may fall out and fail to grow, but that’s OK.
It takes time for good things to develop, so don’t stop cultivating and nurturing the seeds. You never know which ones will flower!
If you’d like support to do nurture your business relationships then get in touch.
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